Bharatvishal Maheshkumar
Performance Marketing for small businesses & early-stage brands
Two first names. Three career makeovers. One obsession: profitable ads.
The Numbers
(because vibes alone don't pay bills)
Ad spend managed
Cumulative budget across clients
ROAS range
Across different niches
Lead cost reduction
Average CPL improvement
Platforms mastered
Google + Meta + LinkedIn
Marketers mentored
Built SOPs, trained teams
Paid Systems I Build
What I actually do (and enjoy doing)
Lead gen that doesn't suck
Quality over quantity. I build campaigns that bring in leads your sales team will actually thank you for.
Full-funnel paid setups
From cold awareness to warm retargeting. The whole journey, not just the first click.
CRO + landing page teardowns
Your ads are only as good as where they land. I'll tell you what's working and what's bleeding money.
Retargeting (less stalker-ish edition)
Strategic follow-ups that feel helpful, not creepy. Because nobody likes being haunted by a shoe ad.
Audit + second opinion
Not sure if your current setup is working? I'll give you an honest assessment. No sales pitch attached.
Three Career Makeovers
The scenic route to performance marketing
Hospitality & Kitchens
Oberoi/Trident Hotels + Culinary Degree
Started with juliennes and jardinières. Learned that details matter, presentation is everything, and you can't rush quality.
“Yes, I really chopped vegetables professionally.”
Coworking Operations
RedBrick Offices
Managed spaces generating INR 1.30Cr monthly. Learned the business side - deals, renewals, community building.
“Made spaces functional AND fun. 90% renewal rate.”
Performance Marketing Lead
Kainyx
Finally found my jam. Turning ad budgets into measurable returns. Building systems that scale.
“Where spreadsheets meet creativity.”
Campaign Highlights
Results from the field (anonymized because NDAs exist)
Lower CPL by ~20%
SaaS company struggling with expensive leads
Reduce cost per lead while maintaining quality
Rebuilt campaign structure, refined audience targeting, tested new ad formats
CPL dropped by approximately 20% within 3 months. Sales team reported higher lead quality.
ROAS 2-20x across niches
Multiple D2C brands across fashion, wellness, and lifestyle
Scale profitably without burning through budget
Creative testing frameworks, audience segmentation, retargeting optimization
Achieved ROAS ranging from 2x to 20x depending on product margins and market.
High-intent lead capture
Professional services firm targeting enterprise clients
Generate qualified leads from decision-makers
Thought leadership content, precise targeting by job title and company size
Built consistent pipeline of high-intent leads. Lower volume, much higher conversion rate.
Scaled execution without chaos
Growing agency needing repeatable systems
Build processes that don't require me for every decision
Documented SOPs, created training materials, mentored team members
Team now runs campaigns independently. I focus on strategy, they handle execution.
Breadcrumbs
My playground with words
Bad advice for someone in their 20s
Google will come up with at least 1000 articles on what to do to live a good life.
From Pessimism to Possibility: My 2023 Goals
I have always held the worldview that amazing things happen to other people, but not to me.
Effort = Rewards*
My notes app is filled with small snippets over the past 2 years but never had the will to complete them.
Starting afresh
Sometimes you just need to hit reset.
Jinxing shit
Humor and conversational chaos at its finest.
Spring cleaning and thinking out loud
Structured advice with a side of sass.
Let's Talk
If you're early-stage and want your paid strategy to stop freelancing... I'm around.
No pressure. No 47-slide pitch deck. Just a conversation about what might actually work for you.